Getting products and services to the marketplace faster

Take ATU’s Logistics & Marketing course this January

Atlantic Technological University’s Logistics & Marketing course, which was created under Higher Education 4.0, demonstrates to participants the importance to organisations of using logistic and marketing tools in reaching markets faster with their products and services.

With a January start date, the delivery of this single-semester micro-credential involves classes, case studies and guest lecturers.

So, why study this course?

• Discuss the means by which an organisation can create value through the interface between logistics and marketing.
• Evaluate digital options that can shape logistics and marketing agility in the context of supply chain management.
• Apply knowledge and skills learnt in practice, while working competently in a self-directed manner, individually, in peer-relationships and as a team member.
• Appraise the emerging trends in logistics and marketing that will help in identifying new and sustainable market opportunities.

Aidan McIntyre

Aidan McIntyre, who successfully completed the Logistics & Marketing micro-credential, says: “The aim of the course was to use the tools of logistics and marketing in order to get your products and services to the marketplace faster. Parts of the course I found very interesting were the digital options side of things and sustainability. Digital options such as AI, augmented reality, the use of data analytics and the internet of things were really good.”

For video clip of Aidan, click HERE.

OTHER INFORMATION:

🎯 Closing Date for Applications: 6 January 2026

🎯 Duration: 1 semester

🎯 Level: 7

🎯 Credits: 15

🎯 Method of Delivery: Blended

🎯 Campus: Sligo / Letterkenny / Mayo

🎯 Mode of Delivery: Part-time

🎯 Assessment: 100% Continuous

Find out more information or apply for ATU's Logistics and Marketing.

Higher Education 4.0 is funded under the Human Capital Initiative (HCI) Pillar 3.